YouTube Exodus - How to Turn YouTube Views Into Real Traffic

YouTube is one of those marketing tools that is well-known by all, but rarely mastered be even the most veteran of internet marketing gurus. When it comes to YouTube, it can be quite easy to generate views but very difficult to turn a watcher into a website visitor. To really make use of the YouTube platform, it's important to create a content model that works for you, and the video community.

Don't Give it All Away

The number one rule when it comes to converting YouTube views into traffic, is to not give away the farm in your video. In an ideal world, you've set up a blog post or landing page in which the video in question is merely a part of a greater point. Let's say for example you are offering a very specific tip in a video about how to write articles more easily with a simple template or concept of execution. When you reach the end of your video and your viewer fully understands how to employ your method, tell them that the next thing they have to do is learn the simple way to maximize that very same technique with specific SEO placements.

The point is not to simply produce a video and tell people that they can find more stuff on your site, but rather to let you users know that there is more to be learned about the exact video they watched if they continue through to the link in the info box, which should take them directly to where they need to go. When you operate in this way, you almost mandate that your views convert into traffic, and you can even include the video on the page they are landing on so that they realize your site is the actual authority source on the matter, and YouTube is merely a medium to deliver it to them.

Answer Questions, But Not on YouTube!

YouTube has a fantastic commenting system for users to communicate with video authors, however it might be in your best interest to disable comments. While I'm a huge advocate of free speech, I'm also an advocate of converting questions into visits. At the end of your videos, tell your users you will gladly answer any questions they might have, and tell them they can ask a question in the comment section of the same page that your info link is teasing them to go to.

Alternatively, you can leave the comments open on your YouTube video and still tell your viewers that you will only be answering questions on your site, however for best results you will likely want to close comments, at least in specific instances. While this can take away the community feel that you may want your YouTube channel to have, it may end up boosting the community appeal that your actual website has. You can still have a commitment to free speech, you are simply funneling the interest to your own page.

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