Why You Need To Focus On Your Brand's Visual Image
- Service Seo
- Jan 23, 2021
- 2 min read
Why Giving Your Brand Immediate Visual Impact Is Vital
* It's Faster - A 3M Corporation study, measured and reported that the human eye processes visual information 60,000 times faster than printed words. In an age when attracting someone's attention in an instant is a must, visual images do the job.
* Visually Easy - Reading through detailed material to grasp what it is about and how to utilize it can take considerable focused time. A quick glance at a bar chart or pie graph gives you a overall summary almost immediately. For example, with the time change, having to reset my car clock is easy enough with a quick visual reference rather than needing to read the complicated manual book to figure it out. Use the same concept for anything from a flow chart to a complex manufacturing process.
* Increased Emotional Engagement - A good book can be nearly impossible to put done - however, it is a better fit when you have time to take in the words and the images they created in themselves. In a day of tweets, pins, text messages and stacks of media content coming our way, Marketers must move at a fast clip to engage consumer emotional responses. A visually strong brand logo can accomplish the same in a second, leaving a thumbprint image of what the company is all about.
* Easier To Share - With less effort over text, photos are readily forwarded or shared, which is even more true with video. A visual image may express what someone cannot put adequately into words. Think of how a mere glance can thrill or fry a soul. A business can gain enormous success by adding such visual dynamics to their direct branding.
* Easier To Remember - Research proves that in the long-term, consumers recall images quicker and more often. This may include how they felt at the time, perhaps conjuring up traditions, moments of success, and tasks better than text; differentiating from words, the impact is multiplied with each successive viewing.
* Best Storytellers - Consider the enormous success of Instagram. 'They are masters at creating an active community of visual storyteller about brands. Customer and follower feedback can be a powerful tool for brands, allowing them to express themselves visually can fuel advocacy and propel a brand's image with driving momentum.
* More "Baked-In" Brand Value - Protecting your brand image can be challenging. However, today we have the ability to optimize and bake authorship and keywords, along with additional metadata right into an image. High rankings in search results for images and video can be gained.
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