Treat Social Media Tasks As You Would Brushing Your Teeth

Why the analogy? As I was clicking reading and sorting through my Twitter account and deciding which people to follow and others to unfollow, it occurred to me that the task was something I really had to do or I would end up with a cavity in the number of followers. Often writers and others find that they will do the required work for a few weeks or even just a few days, then let the work slip. A little slippage at the beginning, then a little more, and finally not really paying attention to what needs to be done for the long-haul.

Does this seem familiar to you?

I have gone through this process many, many times and wish I had taken better control of my Social Media presence and did my daily tasks as a part of my morning routine, just like I do with brushing my teeth. I brush my teeth for several reasons, hygiene and I really don't like visits to the dentist that end up with a cavity or two. Social Media routines, like tooth brushing, are the only way to stay on top of your marketing efforts.

Sure there are best practices that make the routine easier, but the foundation is a regular set of tasks for maintenance, and another set of tasks for building.

Here are some suggestions for the routines that will help you maintain and build your audience:

1. Set aside time in the morning (or when it is easy for you to attend to the task). I suggest at least 45 minutes but an hour would be better. This is the time when you will focus only on your Social Media platform maintenance and building tasks.

2. Choose one Social Media Platform to work on each day. If you have the time, you can work on 2. I would not suggest more because the tasks will become onerous and not likely to be done in the long run. One platform works well and once the tasks become routine, you will have an easier time with getting it done.

3. Make a list of what tasks need to be completed for each platform. I am not talking about regular postings here. I am talking about maintaining and building your audience.

4. Decide on which tasks are repetitive and put those into your morning routine.For example, when I work on my Twitter audience, I do the following:

a) Login to Twitter

b) Click on my list of followers and follow back any new followers if I feel they are a good fit for my target audience. Note that I do not follow people back automatically as I want to build a target audience not a general audience. On top of that, I often get followers who are trying to sell me list building, buying followers, using their services and products, and other assortments of items that do not fit my overall marketing strategy. I am sure you have lots of those around as well.

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