How Socia Media Influences How We Do Business Today

When you are working your business and it could be any business:

1. Connect with ALL the people you know.

2. Connect with the friends of your friends.

3. Connect with the people you want to know.

It doesn't matter what business you are in because the same techniques work whether it is your own business and you need a sales force to help you build your sales, whether it is affiliate a relationship marketing where you will looking for people who have similar interests and would be interested in the product you are selling.

When you are looking for people to help you grow your business you should also consider:

1. People that share your values and interests 2. Ambitious people who are looking for more 3. People who traditionally use what you sell 4. People in transition: divorce, relocating, life change, job change 5. People in depressed industries: real estate, banking, construction, interior design, insurance, and retail sales 6. People suffering job burnout: teachers, nurses, and anyone on the job too long 7. Unhappy disappointed network and affiliate marketers, which consists of over 20 million people

Why is this important in today's workplace; because the job market has changed and more and more people all working from home. In general, the general public needs to change their concept of what a job is. For many years, people have gotten comfortable working for someone else in an office. Those days and jobs are gone forever. Companies are looking for ways to lower their costs, therefore, instead of going through the middleman and selling their products through retail, they are going right to the consumer and using both affiliate and relationship marketing or multilevel marketing to sell their products through word-of-mouth marketing.

Word-of-mouth marketing works this way: a company will sell their products through affiliates or distributors. In some cases, you can join for free and then upgrade later where you pay a nominal fee and as an affiliate or a distributor you can earn a percentage of the sales depending on what the company is offering. For the manufacturer or software designer this means they can keep the overhead low by working from home themselves and using websites and replicating websites to market their products through their sales force. This is where word-of-mouth marketing comes into play. For instance, social media such as Facebook, LinkedIn, YouTube, and Instagram are growing in popularity.

As an affiliate or a distributor with a company working from home you need to consider branding yourself as opposed to branding the company. The life span of working with a multilevel marketing company may not be more than two or three years. By branding yourself as opposed to the company, then someone will learn to know and trust you, therefore, when ever you change companies are products you sell, they will follow you into any business. The best way to do this is by offering training. With the use of say Google hangouts where you can invite people to eight presentation where you are educating them on a specific topic and then offering them your opportunity which just happens to be incorporated into your topic then you are gaining their trust and their belief in you.

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